Fictional Realities

I dance in ecstasy, I dance in pain,

I dance in fear, sometimes in vain.

I dance for knowledge, I dance for gain,

I dance for release, often for restraint.

I dance to remember, I dance to forget,

I dance to awake, awaken the dead.

I dance in creation, I dance in narration,

I dance in elation, for no occassion.

Dance is for the world, for the world to see,

Dance is mine, Dance is me.

An interesting titbit I came across on the internet while researching for a marketing paper. 

“If anything is to survive online it needs to be strategically pitch perfect – relevant and targeted to audience behaviour, not just the coolest, most creative or most innovative implementation technique. So when it comes to social media campaigns the mantra shouldn’t be “creative is king”. It’s “creative is important, but only if it fits the strategy”. So where does that leave those carefully disheveled, part-time filmmaker/musician/artists loitering around the creative department?

If they want to stay relevant to the digital consumer they’ll have to pack in the foosball and go learn from the nerds in planning. They might make Latin jokes and wear too much corduroy, but in the digital world, they’re the real kings.”

And we say, what goes around, comes around.